Choose Right Technology for Ecommerce Solution

ECommerce Solutions which enable the companies to Go Online Selling and providing ready to go features out of the box are many. Magento is one of the prominent ones which has a heavy foothold in the global small and medium e-commerce deployments.

Emstell provides out of the box and detailed custom implementation of Magento Commerce for English and Arabic Language based E-Commerce Stores with single Store as well as Multi-Store or Multi-Vendor Selling models.

Magento is built on open source technology which provides online e-commerce sellers with a very flexible shopping cart system, as well as control over the UI/UX, content and functionalities in the store by allowing code-level customization. Magento community have a massive amount of plugins available for various options which can be obtained either as Free plugins or paid licenses.

Since Magento uses PHP based technologies, the availability of technical resources is also a major advantage. Magento is heavy in comparison with few other open source solutions like Woocommerce, OpenCart Etc but is loaded with features. The selection of the system should be made only by considering the business requirements of the project.

At Emstell we provide the Technology consultation prior to development which will help businesses choose what’s more suitable before head starting the project. Contact us to discuss further

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Technology Selection for a Tech-Based Business

kuwat mobile apps and website design and development

It’s a Technical Project so make sure to utilize from the benefits of technology suitable for the business

As we say always, planning and implementing a Mobile App or Web-Based business does need a certain level of technical understanding for the business owners even if there are Technical staff and CTO to handle the detail.

A CEO should know that the technology selection can actually impact the growth and performance of the business in the real world, so should make sure that the technical staff involved are encouraged to make sure to choose that which is most correct and suitable. Using basic online references from good technology sites and forums specific to the business domain to understand the most suitable platform is a much easy first step everyone should do.

Certain simple aspects to look at are

1 — Is it possible to use an existing framework for the development, If Yes

⁃ what are the possible options?

⁃ What are the Pros and Cons of Each

⁃ how is the support for that framework or CMS System?

⁃ how scalable is it

⁃ How easy is to find developers and resources suitable for it

2 — If the development is being planned from scratch

⁃ Make the complete Functional plan for Multiple Phases and future plans for the project

⁃ Make sure to handle the aspects to support future development

⁃ Prepare various business scenarios where complex or not normal scenarios might happen

⁃ Situations of Peak Load on certain features

⁃ Situations of Cross load with multiple features / API/ data tables etc

⁃ Do the technology selection base on

1 — Features and flexibility to support the business requirements, most platforms can handle almost all levels of basic web and mobile business requirements except for very specific cases

2 Availability of technical and support resources in the platform should be major criteria

3 availability of commercial service companies in the selected platform/segment.

There are much more points which should be considered, irrespective of the project is developed in-house or with development. Emstell’s technology consulting services are here to help you to sail through the technology selection barrier for your business. Feel free to connect with us to discuss any further.

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Mobile Application Development with React Native at Emstell Technolgies

Mobile Applications can be developed using a variety of tools and techniques. The most common development method is called Native development. This basically means the tools and programming language used for the development are native to the App platform. Eg: The XCode with Obj C or Swift for IOS Mobile Apps and Core Java or Kotlin based development for Android Mobile Apps. These tools and language are from the developers and maintainers of those platforms itself, hence called Native

Emstell Technologies — Leading Mobile Apps Development Company for Middle East

The second method called Hybrid development uses other technologies to build apps which are cross platform, where in one main code is created and then deployed to multiple platforms. The Native apps benefits from the capabilities in using some of the unique features in the OS (Android or IOS) where in Hybrid apps are not optimized for this. Then came React Native

React Native is a Framework developed by Facebook to create Native Apps for IOS and Android using a single JavaScript based codebase. Unlike other hybrid mobile apps development tools and technologies React Native is not building a “mobile Web App” (Web based App inserted in a native box). The JavaScript codebase is compiled to a mobile application not differentiable from an iOS app built using Objective C or an Android application developed using Core Java. By this React Native Provides the benefits of both Native and Hybrid development Technologies

React Native framework uses React.js library to create a native mobile application It is different from the React, React Native uses native components instead of web based components to create the UI for the apps, along with JSX — a syntax that is used to embed XML with JavaScript. By this the developers are able to create Mobile apps by the method of creating web apps.

Many tests have shown comparable advantages in memory usage and UI aspects benefits alongside the benefit of keeping one codebase while dong a React Native based mobile Apps development. We at Emstell, ensures the technology selection is based on the needs of the market and the customers. Being pioneer development company for mobile apps and web solutions in Kuwait and Saudi Arabia, Emstell can deliver quality React Native Mobile Apps along with our Native Mobile Apps development streams.

Contact Emstell to discuss further on your Mobile Apps or Web Application development requirements to take this further. Thanks

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Magento ECommerce Solution and Services

Emstell Ecommerce – Best ecommerce website development kuwait saudi arabia

Magento is an open source E-commerce platform written in PHP. It provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento also offers powerful marketing, search engine optimization, and catalog-management tools. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.

Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the “entity–attribute–value” model to store data.


Magento provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce.

Magento Open Source

Magento Open Source, previously Magento Community Edition, is an open-source eCommerce platform. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Open Source is the free edition of Magento and provides all basic performances and features required to run an eCommerce platform. Since the first public beta version was released in 2007, Magento Open Source has been developed and customized in order to provide a basic eCommerce platform.

Magento commerce

Magento Commerce marks the merger of the former Magento Enterprise Edition and Magento Cloud Edition. It is derived from Magento Open Source and has the same core files. Unlike Open Source, this is not free, but has more features and functionality. This product is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Commerce has annual maintenance fees, neither Open Source nor Commerce (On-Premises) include hosting.

On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smoother navigation, improved conversion rates and revenue generation for store owners. It has business user tools that enhance the user experience of the software

Among the improved features of V2 over V1 are the following:

● Reduced table locking issues, improved page caching.

● Enterprise-grade scalability

● Inbuilt rich snippets for structured data

● New file structure with easier customization

● CSS Preprocessing using LESS & CSS URL resolver.

● Improved performance and a more structured code base.

Magento 2 introduced the Model-View-ViewModel pattern to its front-end code using the JavaScript library Knockout.js.

Magento Consulting and Partners

While Magento 2 has a fully responsive template called “Luma”, customization is most likely to be needed to make the most out of Magento.

Magento Solutions Partners

Magento Solution Partners are companies that have extensive experience implementing and adjusting Magento websites. Anyone who is interested in modifying their Magento website can find a Magento Solution Partner in Magento’s official Solution Partner Directory.

Magento Technology Partners

Magento Technology Partners are companies or products that help merchants improve their website out of the box. Their solutions and extensions cover more than 20 different categories including marketing automation, payments, content management, shipping, tax, hosting, and performance. To ensure quality and compatibility, all Magento Technology Partners pass a rigorous business and technology review. Magento Technology Partners can be found in the official website directory.


There are four different Magento certifications. Three of them aim to prove developers’ competency in implementing modules; one (Certified Solution Specialist) targets business users (consultants, analysts, project managers). Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.

We at Emstell Technology Consulting Offers custom solutions for Clients in Implementing Magento for their businesses. READ MORE about our services here

Looking at Internet and Mobile App Trends in Kuwait

The Technology Penetration in Kuwait

Every market is looking for opportunities fitting to the needs or emerging trends. The advent of smartphones and its penetration to the masses have opened up new channels of commerce and transaction across the globe. Each business be that trading, finance, automotive, food or any other there is a big need to differentiate in the offerings and bring value to the customers. Beyond considering as a value ad, it sometimes has become a basic need to have a website or a mobile application for the business. In fact, there are lots of business which have its main platform of transaction as Mobile or web. In this article we shall analyze the trends in Middle East, especially Kuwait, UAE and Saudi Arabia in internet and Mobile app based businesses and helping to find the right technology partner in selecting the development company for mobile apps or website in Kuwait, Saudi Arabia and UAE It is important to understand some key statistics of internet usage in the Region
  1. Internet penetration in the Middle East and North Africa is 39%.
  2. The UAE has the highest internet penetration rate at 75%, followed by Kuwait at 64% and Qatar at 61%. Egypt has the lowest rate in the region at 26%.
  3. 53% of e-commerce spenders in Kuwait and 49% in Lebanon used e-commerce for money transfer, while in the UAE, 54% of e-commerce users bought airline tickets, and Egypt marked an aggressive number of 35% for online auctions, versus the second highest being of 6% in Saudi Arabia.
  4. Saudi Arabia and the UAE have the highest rates of smartphone penetration at 63% and 61%, respectively, while Egypt has the lowest at 5%
  5. 87% of internet users across the Middle East and North Africa access the internet from home.
Stats Info Courtesy : Kuwait has three mobile operators (Zain, VIVA, and Ooredoo), offering services on one of the most advanced mobile networks in the Middle East. The total mobile cellular telephone subscriptions account to 8,719,000 – a 240% penetration among the population. 100% of land area and population is covered by mobile network, while 4G LTE network has 97% coverage. The LTE coverage in Kuwait is 4th highest in the world, behind South Korea, Japan and Hong Kong.     Adoption and availability of new technologies in Kuwait was ranked above average with scores above 5. Kuwait’s IT market is rapidly changing and there is increased demand for the latest technologies (such as analytics, mobility, and cloud services). Oil and gas, telecom, and banking organizations have always been ahead on the IT maturity and adoption curve, and even now are taking the lead in the adoption of advanced technologies. Information courtesy: CONSOLIDATED KUWAIT NATIONAL ICT INDICATORS REPORT 2016

How to find the Best company for Mobile Application or Website Design

  The technology services ecosystem in Kuwait, Saudi and UAE caters to Large government projects to startup web and mobile apps development and website design projects. The organizations are looking for companies with good track record and physical presence in the region. Emstell Technology Consulting has been one of the best technology and software companies operating in Kuwait, Saudi Arabia and UAE offering high quality Mobile Application Development in IOS and Android platforms for Businesses and Startups. Emstell with Offices and operations in Kuwait, Saudi and UAE ensures direct connection with the customers enabling seamless communication throughout the project. The project Management team in Emstell comes with over 20+ years of combined experience in advanced technology projects in mobile apps and web design. The technical quality and User experience of the mobile apps, websites and web applications are so important in the delivery model of Emstell, and that makes Emstell as the Best Mobile Application Development and Website Design company in Kuwait, Saudi Arabia and UAE. The Emstell team is very active in providing consultations in various technology domains such as Mobile apps development and website design for companies and startups across multiple business domains. Emstell also have a specialized Software Testing and Quality assurance division to ensure the quality of projects as well as working on third party independent software function testing, security Testing and Performance testing of the systems.