Broadleaf Commerce was founded in 2008 in direct response to the emerging needs of online retailers. The company’s mission is to provide businesses with core functionality required for online transactions while significantly reducing costs and improving efficiency. Broadleaf Commerce was the first company to develop an open source, enterprise-ready eCommerce solution using the widely adopted Spring Framework, a leading platform to build and run enterprise Java applications. The flexible and extensible framework is easily customizable for specific business needs and allows organizations to reposition software licensing dollars to other business improvement initiatives.
Broadleaf Commerce continues to focus on developing and enhancing its eCommerce platform. The latest version of Broadleaf Commerce offers a newly improved administration platform featuring enhanced catalog, merchandising, and promotion capabilities. The administration platform is entirely rewritten using Google Web Toolkit. Content Management features allow sites to personalize promotional content based on any data the site has available for the customer. Additionally, the ability to maintain internationalized messages, pages, and structured content is supported.
Broadleaf is an enterprise eCommerce platform ideal for Fortune 500, as well as smaller organizations' needs. Broadleaf provides the most sought after functionality for supporting B2C, B2B, and B2B2C eCommerce at the best value in the market. Broadleaf offers this robust functionality within a lightweight framework.