How to Grow a Software Company

How to Grow a Software Company

  • November 14, 2017
  • Software

In this startup era, growing a software company requires a lot of hard work and dedication.

Follow these simple ideologies to build a successful software company.

Decide where you want to focus on

Instead of focusing on all services at once, focus on just one at the beginning and build from there.

Simply put, don’t be a jack of all trades, and master of none.

Working on different services at once will help bring extra money, but it also creates unnecessary tension for your staffs, and your company.

Strategy

Research your market thoroughly and come up with a plan that will set you apart from others.

If our competitors are offering their services at a discounted rate, compete on the price.

If the potential clients are willing to pay an arm and a leg for the services, then compete on the quality.

Retain your employees

Taking care of your customers is important, but it’s even more important to take care of your employees.

Paying the salary on time, being cooperative, and avoiding useless restrictions and bureaucracy, providing freedom and flexibility are some of the steps that you can take.

Fire your Staffs

If someone is dragging your company down, then show them the door.

Give a second chance only if you’re certain that they won’t repeat the same mistake ever again.

It’s better to be safe, than sorry, so choose wisely.

Improve

Don’t expect your employees to do everything on their own. Build a software development which supports one another.

Another step you can take towards it is to review code regularly and conduct weekly meetings. The weekly meetings will help you to improve your product by making changes based on the suggestions of your team.

Market

Now that you have software in hand, you need to sell it to make profits. You are going to struggle to make the first few sales, but if your product is great just the word of mouth marketing will be enough as people won’t stop talking about your product.

But if that’s not the case, don’t lose hope. Improve your product till it becomes perfect.

In the meanwhile, promote your product using various digital marketing techniques.

Pick your clients carefully

Never make the mistake of offering software to a client by saying that it has a certain feature by hiding the fact that it is still under development. By doing so you might make money, but you and your team will end up struggling to satisfy the client and meet the deadline.

They might even move against you legally if you fail to deliver the finished product on time. So, do think it through.

In the end, just make sure that your team and customers are happy, everything else will follow.

 

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