Magento is an open source E-commerce platform written in PHP. It provides online merchants with a flexible shopping cart system, as well as control over the look, content and functionality of their online store. Magento also offers powerful marketing, search engine optimization, and catalog-management tools. The software was originally developed by Varien, Inc, a US private company headquartered in Culver City, California, with assistance from volunteers.
Magento employs the MySQL or MariaDB relational database management system, the PHP programming language, and elements of the Zend Framework. It applies the conventions of object-oriented programming and model–view–controller architecture. Magento also uses the “entity–attribute–value” model to store data.
Magento provides two distinct platforms: Magento Open Source (previously Magento Community Edition) and Magento Commerce.
Magento Open Source
Magento Open Source, previously Magento Community Edition, is an open-source eCommerce platform. Developers can implement the core files and extend its functionality by adding new plug-in modules provided by other developers. Open Source is the free edition of Magento and provides all basic performances and features required to run an eCommerce platform. Since the first public beta version was released in 2007, Magento Open Source has been developed and customized in order to provide a basic eCommerce platform.
Magento Commerce marks the merger of the former Magento Enterprise Edition and Magento Cloud Edition. It is derived from Magento Open Source and has the same core files. Unlike Open Source, this is not free, but has more features and functionality. This product is designed for large businesses that require technical support with installation, usage, configuration, and troubleshooting. Although Magento Commerce has annual maintenance fees, neither Open Source nor Commerce (On-Premises) include hosting.
On November 17, 2015, Magento 2.0 was released, with an aim to provide new ways to heighten user engagement, smoother navigation, improved conversion rates and revenue generation for store owners. It has business user tools that enhance the user experience of the software
Among the improved features of V2 over V1 are the following:
● Reduced table locking issues, improved page caching.
● Enterprise-grade scalability
● Inbuilt rich snippets for structured data
● New file structure with easier customization
● CSS Preprocessing using LESS & CSS URL resolver.
● Improved performance and a more structured code base.
Magento Consulting and Partners
While Magento 2 has a fully responsive template called “Luma”, customization is most likely to be needed to make the most out of Magento.
Magento Solutions Partners
Magento Solution Partners are companies that have extensive experience implementing and adjusting Magento websites. Anyone who is interested in modifying their Magento website can find a Magento Solution Partner in Magento’s official Solution Partner Directory.
Magento Technology Partners
Magento Technology Partners are companies or products that help merchants improve their website out of the box. Their solutions and extensions cover more than 20 different categories including marketing automation, payments, content management, shipping, tax, hosting, and performance. To ensure quality and compatibility, all Magento Technology Partners pass a rigorous business and technology review. Magento Technology Partners can be found in the official website directory.
There are four different Magento certifications. Three of them aim to prove developers’ competency in implementing modules; one (Certified Solution Specialist) targets business users (consultants, analysts, project managers). Magento Front End Developer Certification is mainly focused on improving the user interface (UI) of back end developers who implement the core modules. The Plus certification tests deep understanding of Magento Enterprise modules and the entire architecture.